Young People Fight Against Knife Crime

The next phase in a national billboard campaign featuring young people standing together against knife crime has been unveiled by the Home Secretary Jacqui Smith.

The interactive campaign encourages young people to show their support by uploading their own anti-knife photo pledges to the Bebo website. These images have been used on the latest versions of the billboards.

The billboards are the latest step in the government's £3 million marketing campaign, It Doesn’t Have to Happen.

The campaign has used radio and viral adverts to direct young people to the Bebo site. So far 9.6 million young people have seen the adverts on websites and 2.8 million people have heard the radio adverts.

The campaign recently ran a competition among its Bebo friends to design a logo to support campaign activity. The winning logo was designed by 15-year-old Hannah Cooper from Wolverhampton. She said, ‘I was really pleased to win the Bebo logo competition.
 
‘I have sent in my picture pledge for the outdoor poster and have told all of my classmates about the "It Doesn't Have to Happen” campaign. I think it is really important that young people come together and make a stand against knife crime.’

For editors:

Download a list of areas where the billboards are located.

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